Whatnot

Whatnot is a live-streaming e-commerce platform that allows users to buy, sell, and auction products in real-time. Originally launched in 2019, Whatnot started by focusing on collectibles like Funko Pops and sports cards but has since expanded to include categories such as sneakers, vintage clothing, comics, toys, and more.

The platform combines elements of social media and online marketplaces, allowing sellers to host live shows where they showcase products, interact with viewers, and conduct live auctions. Buyers can participate by placing bids or purchasing items instantly during the stream.

Whatnot is particularly popular among collectors and resellers due to its community-driven, fast-paced, and interactive shopping experience. The company has grown rapidly and raised significant funding, positioning itself as a leader in the live shopping trend in the U.S.