CouPang

🛒 Coupang
South Korea’s Amazon‑style E‑commerce & Technology Powerhouse

• Overview
  Founded in 2010 by Bom Kim, Coupang has rapidly grown into South Korea’s largest online retailer, often called the “Amazon of South Korea.” It is now a Fortune 150 company headquartered in Seattle, yet deeply rooted in the Korean market

• Core Services

  • Rocket Delivery: Coupang’s in‑house logistics enables same‑day or next‑day delivery for over 99% of orders, powered by around 200 nationwide fulfillment centers

  • Rocket Fresh: Early‑morning grocery delivery covering thousands of fresh‑food items—orders placed before midnight often arrive by 7 AM

  • Rocket Wow: A subscription service akin to Amazon Prime, offering free delivery, discounts, returns, and access to Coupang Play; membership reached ~14 million users by end‑2023

  • Coupang Eats, Coupang Play & Coupang Pay: Expanding beyond retail into food delivery, video streaming (8 million+ users as of 2024), and digital payments

• Global Footprint & Innovation
  While serving tens of millions of customers in South Korea and Taiwan, Coupang’s tech‑driven logistics—with AI-enabled systems and robotics—delivers millions of products daily with unmatched speed and precision

• Strategic Expansion
  Since its 2021 IPO (raising US $4.6 billion, the largest U.S. listing by an international firm since Alibaba), Coupang acquired the luxury e‑commerce platform Farfetch in early 2024, broadening its product and geographic reach

• Market Position & Challenges
  With over half of South Korea’s population living within 10 minutes of Coupang logistics hubs, the platform controls roughly a quarter of the domestic e‑commerce market, facing growing competition from players like Naver, Temu, and Alibaba

✅ One‑Line Summary:
Coupang is Korea’s fastest‑growing, tech‑powered e‑commerce giant—offering unbeatable delivery speed, seamless services, and global ambition.