Yahoo

Yahoo is a globally renowned internet service founded in 1994 by two Stanford graduates, Jerry Yang and David Filo. It began as an internet directory designed to help users navigate and categorize the world’s web sites. Over time, Yahoo grew into a comprehensive web portal that offered a variety of services, including a search engine, email, news, advertising, and more.

Yahoo rose rapidly in the early internet era to become one of the most popular websites. However, Yahoo’s market share has gradually declined as competitors such as Google have risen. In 2008, Microsoft tried and failed to acquire Yahoo for $44.60 billion. Since then, Yahoo has undergone several management changes and was acquired by Verizon Communications for $4.83 billion in 2017.

Yahoo’s advertising business is one of its main sources of revenue. Yahoo offers a variety of types of advertising, including search ads, display ads, native ads, and email ads. These ads can effectively attract potential customers and increase conversion rates through accurate data analytics and user behavior analysis.

Yahoo has a broad user base around the world, with 700 million visitors per month. Despite the fierce competition, Yahoo is still trying to innovate, such as launching the silent video messaging app Livetext App to adapt to the competitive environment of modern communication software.

Yahoo’s history and current situation demonstrate its important position in the development of the Internet and its ability to adapt in a changing market. Despite its former glory, Yahoo still needs to find new positioning and development opportunities in the new market environment.