LINE

LINE is an instant messaging app developed by South Korean Internet Tech Giants NHN Japan, originally launched in June 2011. LINE provides free voice, video calling and chat services, allowing users to stay in touch with friends and family through this app and enjoy a high-quality calling experience. In addition to basic communication functions, LINE also provides a series of additional functions, including emoticons, stickers, games, music and video services, making it not just a communication tool, but a multi-functional entertainment platform. LINE’s client base is very extensive, especially in Japan with a large user base.
As of December 2022, the number of monthly active users of LINE in Japan reached 94 million, accounting for about 70% of the Japanese population. In addition, LINE has also achieved a significant market share globally, especially in South East Asia, such as Thailand and Indonesia, and its user growth is rapid. LINE is not limited to individual users, but also provides rich business solutions for enterprises and merchants. Through this, enterprises can create official accounts and interact with users, provide 7 * 24 hours Client Server, and build long-term relationships with customers through push notifications, chatbots, etc.
In addition, LINE’s advertising business is also an important source of revenue, and companies can increase exposure and brand recognition by publishing advertisements in the app. LINE’s business model covers multiple fields such as instant messaging, social interaction, advertising business, content services and e-commerce. It is not only a communication tool, but also a comprehensive platform that integrates social, entertainment and business.