Decrypt

What Is Decrypt?

Decrypt is a digital media platform and creative studio founded in 2018, dedicated to delivering news, analysis, and educational content on cryptocurrency, blockchain, Web3, and artificial intelligence .

Mission & Editorial Philosophy

• Built on the mission to demystify the decentralized web, Decrypt focuses on making complex technologies accessible, digestible, and compelling .

• Its editorial values emphasize:

  1. Simplicity — breaking down complex topics.

  2. Storytelling — engaging narratives that inform decision-making.

  3. Truthfulness — skepticism, transparency about risks and scams.

  4. Web3 Integration — using AI and Web3 tools in daily operations .

Content & Features

• News & Deep Dives
  Offers timely coverage across crypto, markets, regulations, NFTs, AI, gaming, and more.

• Decrypt University (Explainers)
  Educational content that simplifies concepts through guides and explainers—covering coins, technology, trends, gaming, and more .

• Creative Spin-Off: Decrypt Studios
  A subsidiary focusing on storytelling in NFTs, fashion, entertainment, and virtual real estate .

• Reader Engagement via Tokens
  Historically, Decrypt integrated Web3 functionality—allowing users to earn tokens (e.g., DCPT) for content engagement, redeemable for NFTs and other digital assets .

Organizational Background & Growth

• Founding & Incubation
  Founded by Josh Quittner, Ilan Hazan, and Ryan Bubinski in 2018 under ConsenSys Mesh incubator .

• Spin-out & Funding
  In May 2022, Decrypt spun out from ConsenSys Mesh after raising $10 million in funding to fuel its independence and growth in Web3 journalism .

• Merger with Rug Radio
  In late 2023, Decrypt signed a letter of intent to merge with Rug Radio, a decentralized media company. This partnership aims to broaden its reach in the Web3 creator ecosystem while maintaining editorial independence

• Global Presence
  Headquartered in New York City, Decrypt operates with editorial independence, a distributed team, and focus on accessible, trustworthy crypto media .

Audience & Impact

• Reach
  Decrypt serves a growing audience—over 4 million unique readers per month, with major growth noted in 2020 .

• Audience Profile
  Its readers are typically tech- and finance-interested professionals aged 25–45, with a primary US base (~53%) .

Snapshot Overview

In Summary:
Decrypt stands out as a forward-thinking crypto media platform that emphasizes clarity, education, and innovation. From news and explainers to creative storytelling and reader engagement via Web3 tools, Decrypt aims to make the decentralized web intelligible and compelling for a global audience.