GIVENCHY

Givenchy is a French luxury brand founded in 1952 by designer Hubert de Givenchy. Givenchy not only has a high reputation in the fashion industry, but is also loved by the film and television industry, the music industry and the aristocracy. The core characteristics of the brand are elegance, refinement and modernity, which combines the romantic atmosphere of France with modern minimalist design.

Givenchy’s influence is not only reflected in its haute couture, but also involves perfumes, cosmetics, accessories and other fields. The brand is particularly good at interpreting feminine charm and modern aristocratic temperament with a unique design language, so it has become one of the first choices for luxury lovers around the world.

Givenchy’s founder: Hubert de Givenchy
Hubert de Givenchy was born in 1927 and was born into a French aristocratic family. Although his family did not particularly support his career in fashion, Givenchy still firmly pursued his dream and became one of the important figures in the Paris fashion industry. Givenchy has worked with many important designers and has been influenced by masters such as Cristóbal Balenciaga.

In 1952, Givenchy founded his own brand and quickly stood out for his unique design style. Givenchy’s designs are full of simplicity and nobility, but also romantic and soft, so they are favored by aristocrats, celebrities and stars.

Givenchy’s classic designs
Haute Couture:
Givenchy’s haute couture series has always been known for its elegance and sophistication. His designs emphasize women’s curves and temperament through the clever combination of tailoring and fabrics. Givenchy has designed clothes for many world-class female celebrities, the most famous of which is the classic dress designed for Audrey Hepburn.

Audrey Hepburn and Givenchy:
The cooperation between Audrey Hepburn and Givenchy has become a legend in fashion history. Hepburn was Givenchy’s muse. She appeared in many classic movies wearing Givenchy’s clothes, most notably the little black dress in Breakfast at Tiffany’s. This black sleeveless dress has now become a classic symbol in the fashion world, symbolizing simplicity and elegance.

Hepburn’s style: Hepburn’s style is simple, exquisite and noble, and Givenchy showed Hepburn’s temperament to the fullest through precise tailoring and perfect design.

Givenchy Men’s Wear:
Givenchy’s men’s wear series also has exquisite tailoring and unique design. Although Givenchy mainly focuses on women’s fashion, its men’s wear also has a high reputation. Givenchy’s men’s wear tends to be simple and modern, often using high-quality fabrics and unique design elements, which makes it occupy a place in the modern men’s wear world.

Givenchy’s bags:
Givenchy’s bags usually have simple lines and exquisite designs, which are full of modern sense. For example, the Givenchy Antigona bag has become a popular style in the fashion circle with its tough lines and simple design. Its structural design is very unique, but it is also elegant, making it a must-have item for many fashionistas.

Givenchy’s perfume series
Givenchy’s perfume is also an important part of the brand. Its perfumes include both classics and many modern popular styles:

Givenchy L’Interdit:
L’Interdit is one of Givenchy’s most classic perfumes, originally customized by Givenchy for Audrey Hepburn. The name of the perfume “L’Interdit” means “taboo” in French, symbolizing Hepburn’s mystery and charm. The fragrance of this perfume is elegant and floral, and it is a classic full of feminine flavor.

Givenchy Dahlia Divin:
This perfume has been loved by women since its release. Its fragrance is sweet and sexy, with white floral notes and fruity fragrance. It is very suitable for daily use by modern women, and it is both charming and fresh.

Givenchy Gentlemen:
Gentlemen Givenchy is the most representative of Givenchy’s men’s perfume series. This perfume has a deep fragrance and a full woody feel. It is suitable for mature and independent men and shows elegant masculine charm.

Givenchy’s cosmetics and accessories
Givenchy’s cosmetics also have a considerable influence. The Givenchy Le Rouge series of lipsticks and Givenchy Teint Couture series of foundation liquids launched by the brand are known for their high quality and durability. Givenchy’s cosmetics pay great attention to the texture and color performance of the products. With fashionable packaging, they are both luxurious and can meet the needs of daily makeup.

In addition, Givenchy’s glasses, jewelry and other accessories often attract the attention of the fashion industry and are highly recognizable.

Givenchy’s brand culture and positioning
Givenchy adheres to the pursuit of elegance and refinement, and the brand never compromises on quality and design. Givenchy is not only a synonym for luxury, but also a symbol of female power and modern aristocratic temperament. Although Givenchy has a strong French cultural and historical background, its designs are full of modernity and global vision. Givenchy’s clothing, perfumes, cosmetics and accessories often attract celebrities, artists, stars and those who pursue quality and taste in life.

Givenchy’s influence
Givenchy’s design and culture have become an important part of fashion history. Especially with Audrey Hepburn, Givenchy’s brand influence has been greatly enhanced worldwide, becoming one of the representatives of luxury fashion brands. Givenchy’s design not only conveys respect for women, but also shows a simple but gorgeous aesthetic.