
Princess Yachts Website (princessyachts.com)
Homepage & Brand Essence
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The homepage proudly presents Princess Yachts as a British luxury motor yacht builder, emphasizing breathtaking design, meticulous craftsmanship, cutting-edge technology, and personalization that create unforgettable yachting experiences.
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Founded in 1965 in a modest shed in Plymouth, Princess has since grown into a globally recognized brand, renowned for quality and attention to detail.
Our Story
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Princess celebrates over 60 years of heritage, crafting a narrative through milestone videos and interactive touchpoints like “Crafted in Plymouth,” “Designing a Legacy,” and “Going Global.”
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This storytelling illustrates their evolution from humble beginnings to a modern luxury yacht leader with global reach.
Range of Yachts
Princess organizes its offerings into signature classes, each tailored for different yachting styles and needs:
Class | Description |
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X Class | Super Flybridge yachts (80–95 ft), defined by expansive decks and generous living space (e.g., X95 Vista). |
Y Class | Motor yachts (72–95 ft) combining refined elegance with powerful performance. |
F Class | Flybridge yachts (45–65 ft) with thoughtful layout and modern styling—family-friendly and entertaining-ready (e.g., F50, F55). |
S Class | Sportbridge yachts (62–80 ft) designed for active lifestyles and water-based entertainment (e.g., S80). |
V Class | Sports yachts (40–65 ft) offering responsive, exhilarating performance with luxury finishes. |
Each class page includes experience descriptions, galleries, virtual tours, technical specs, layouts, and brochures for deeper exploration.
Corporate & Network
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Corporate Info: The company is registered in England with its headquarters in Plymouth. Their corporate pages include leadership profiles, partner brands, and ESG commitments.
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The extensive dealer network spans globally, offering brokerage, pre-owned yacht services, and charter options, connecting clients to their vessels no matter where they are.
Real-World Context
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A recent Financial Times analysis underscores Princess’s resilience amid economic challenges. The company builds around 200 luxury motor vessels annually—each crafted by hand across multiple Plymouth shipyards.
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In 2022, Princess experienced financial loss but rebounded thanks to a capital injection from new owner KPS Capital Partners, aiming to return to profitability by 2025.
Global Footprint
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Wikipedia notes that Princess employs around 3,200 people, operates over 1.1 million sq. ft. of shipyard space across five sites in Plymouth, and distributes yachts to more than 119 countries worldwide.
Summary Table
Section | Highlights |
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Homepage | Luxury craftsmanship, brand origins in Plymouth |
Heritage | 60 years of storytelling, global evolution |
Yacht Classes | X, Y, F, S, V — distinct styles and sizes |
Features | Virtual tours, specs, galleries, brochures |
Corporate & Dealers | Headquarters, leadership info, global network |
Industry Context | Handcrafted build, recent financial turnaround, global scale |
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