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What is Google Analytics?
Google Analytics is a free web analytics service provided by Google that helps website and app owners track and analyze their traffic. It gives deep insights into how users interact with your digital platforms, helping you make informed decisions to improve performance, user experience, and marketing strategies.
Key Features of Google Analytics:
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Traffic Analysis
Track where your visitors come from (e.g., search engines, social media, referral websites), what pages they visit, and how long they stay. -
Audience Insights
Learn about your users’ demographics, devices, locations, interests, and behavior patterns. -
Real-Time Data
Monitor user activity on your site in real-time, including active users, current page views, and top traffic sources. -
Conversion Tracking
Measure goal completions such as purchases, form submissions, downloads, and more. -
Event Tracking
Track custom user interactions like video plays, button clicks, or scrolling. -
E-commerce Reports
Analyze sales performance, product performance, and shopping behavior (available in Google Analytics 4 and enhanced e-commerce settings). -
Integration with Google Ads and Other Tools
Easily connect with Google Ads, Search Console, and other Google tools to optimize campaigns and SEO. -
Custom Reports and Dashboards
Build tailored reports and dashboards to focus on the metrics that matter most to your business. -
GA4 (Google Analytics 4)
The latest version of Google Analytics uses event-based tracking, enhanced user journey modeling, and better support for cross-platform analysis (web + app).
How to Use Google Analytics:
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Create a Google Account
Go to https://analytics.google.com and sign in with a Google account. -
Set Up a Property
Create a new “property” (website or app) in Google Analytics. GA4 is the default setup. -
Install Tracking Code
Google provides a unique tracking code (or tag) that you need to place in the<head>section of your website HTML.-
You can also implement it using Google Tag Manager for easier management.
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Verify Data Collection
After setup, wait a few hours and verify if data is being collected in your Analytics dashboard. -
Configure Events & Goals
Set up key events (e.g. clicks, downloads) and goals (e.g. purchases, sign-ups) to measure what matters. -
Explore Reports
Use the dashboard to monitor your audience, traffic sources, user behavior, conversions, and much more.
Summary
Google Analytics is a comprehensive analytics platform that helps you understand who your users are, what they do on your site, and how to improve their experience. With powerful reporting and integration features, it’s an essential tool for marketers, developers, and business owners.
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