Aston Martin

Official Aston Martin Website (astonmartin.com)

Aston Martin’s website invites users into the “World of Aston Martin,” where elegance, performance, heritage, and innovation converge. It’s a digital gateway to exploring the brand’s latest models, rich stories, bespoke services, and experiences. Key sections include:

1. Models & Configurator

• The site highlights flagship models such as Vantage, DB12, Vanquish, DBX, Valhalla, Valkyrie, Valour, Valiant, and AMR25. Each model features “Explore” and “Configure” options to dive deeper into specs or tailor your own—though final purchases are facilitated via dealerships.

• For example, the Vantage Roadster is shown with an aluminum twin-turbo V8 (670 HP, 800 Nm), retractable roof in 6.8 seconds, and driver-centric interior details.

• The DB12 is described as the world’s first “super tourer”—offered in Coupé, Volante, and a special “Goldfinger Edition” celebrating James Bond heritage.

• The Vanquish, reintroduced with a new twin-turbo V12 (up to 835 PS), is presented as the apex of British craftsmanship.

2. Our World & Storytelling

• The “Our World” section shares Aston Martin’s passion through brand stories, heritage, partnerships, and motorsport roots. Users can explore interactive timelines and content like Aston Martin Magazine.

3. Pre-Owned & Magazine

• You can browse Aston Martin Pre-Owned certified vehicles and dive into curated editorial content via the Aston Martin Magazine.

4. Ownership & Experiences

• The website offers access to ownership tools and premium experiences—though specifics are typically detailed on subpages related to aftersales, service, lifestyle, or driving events.

5. Corporate, Investors, Careers

• The Corporate section includes insights about Aston Martin’s mission, history, governance, and global operations. Other tabs focus on Investors (reports, annual data), Careers (opportunities), and Contact/Dealer locators.

About Aston Martin – Brand Background

Legacy & Vision

Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is celebrated for its British luxury, performance, and elegant craftsmanship. Its vision is to be the world’s most desirable ultra-luxury British brand.

Operations & Production

• Headquarters and main sports car manufacturing are based in Gaydon, Warwickshire, while the DBX707 SUV is built in St Athan, Wales.

• The company also manages its classic car services via its “Works” facility in Newport Pagnell, preserving its heritage.

Racing Heritage

Aston Martin has a storied racing past, from Le Mans victories in the 1950s to contemporary engagement in motorsports such as the FIA World Endurance Championship.

Electrification & Strategy

Aligned with its “Racing. Green.” sustainability strategy, Aston Martin plans to introduce plug-in hybrid (PHEV) and battery-electric (BEV) models between 2025 and 2030.

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