Porsche

Porsche Official Website Overview

The Porsche official website serves as the definitive source for everything related to the brand—ranging from detailed vehicle information and pricing to dealer services, configurators, and ownership resources. It’s your central hub for exploring the Porsche experience .

Key Features:

• Model Information & Configurator: The site offers a comprehensive overview of Porsche’s lineup—including sports cars, SUVs, electric, and hybrid models—complete with specs, visuals, and an interactive car configurator to customize your dream vehicle .

• Dealer Locator & Inventory: Easily locate authorized Porsche Centers, and search for new or pre-owned models available nearby .

• Ownership & Services: Owners can register for the “My Porsche” portal, unlocking personalized features and services tied to their vehicle .

• Brand Stories & Magazine: Discover inspiring stories and rich brand heritage through “Christophorus” magazine—published since 1952—plus a wealth of design, innovation, and lifestyle content .

About the Porsche Brand

History & Heritage

Founded in 1948 by Ferdinand Porsche and his son Ferry, Porsche quickly established itself in sports car development and motorsports, achieving more than 24,000 race wins globally, including over 50 class victories at Le Mans .

The legendary 911 model, introduced in 1963 (then known as the 901), has become emblematic of the brand—intact in its design evolution through generations while maintaining its iconic layout and spirit .

Engineering & Design

Porsche’s relentless innovation spans performance, reliability, and timeless design. The brand has expanded into electric mobility (e.g., the Taycan), SUVs, and high-performance hybrids—all while preserving its core values and engineering excellence .

Ownership & Structure

Porsche AG is headquartered in Stuttgart, Germany. It specializes in luxury sports cars, SUVs, sedans, and electric models. As of 2024, it’s partially owned by the Volkswagen Group (75%) and Porsche SE (12.5%). The Porsche–Piëch family retains significant influence through Porsche SE, with a minority stake held by the Qatari Investment Authority (2.5%) .

Motorsports Legacy

Racing remains at Porsche’s heart. With record-setting wins—including numerous titles at the 24 Hours of Le Mans—the brand continues to push boundaries in endurance racing and performance development .

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