Rolls-Royce Motor Cars is an everlasting expression of the exceptional. From the world’s pinnacle motor car Phantom to the bold attitude of Black Badge and beyond. Explor...
Rolls-RoyceExplore the pinnacle of automotive luxury through the official Rolls-Royce online experience, showcasing innovation, craftsmanship, and bespoke opulence.
The homepage captures the essence of “Inspiring Greatness,” featuring flagship models like the Ghost Series II, Phantom, Spectre, Black Badge, Cullinan, and more—each linked with immersive “Discover” or “Configure” options for deeper exploration.
The site is architected to celebrate both model excellence and brand heritage.
Visitors can explore Rolls-Royce’s current lineup, including Phantom, Phantom Extended, Spectre (their first all-electric model), Ghost Series II, Ghost Extended, Cullinan Series II, and the dynamic Black Badge variants.
The Configurator allows you to “commission” your own Rolls-Royce, guiding you through colors, finishes, and bespoke details—though final confirmation is via a dealership.
Beyond standard models, Rolls-Royce Bespoke brings extraordinary personalization—each car is essentially a bespoke work of art.
The Private Office experience offers clients exclusive design collaboration for coachbuilt and custom commissions.
Under “Your Motor Car,” the site highlights how traditional craftsmanship merges with advanced technology at Goodwood, realized through programs like Rolls-Royce Connected and the exclusive Whispers private club.
Features include Wi-Fi hotspots embedded in vehicles to keep you connected seamlessly.
The Boutique offers a curated selection of meticulously crafted accessories—from interior trims and exterior enhancements to seasonal and lifestyle collections. Highlights include the stunning Starlight Headliner.
Through the Inspiring Greatness series, Rolls-Royce shares stories of remarkable individuals who embody excellence, inviting viewers into extraordinary journeys.
Rolls-Royce Motor Cars Limited, founded in 1998 and fully owned by BMW since 2003, operates out of its Goodwood, West Sussex headquarters.
The Goodwood facility, designed by Sir Nicholas Grimshaw, blends into its environment with sustainable design features like a living sedum roof and woodland landscaping.
The brand’s legacy traces back to the 1904 partnership of Charles Rolls and Sir Henry Royce—a commitment to engineering excellence that continues today.
Spectre: Rolls-Royce’s inaugural electric car—a sculptural fastback coupé with advanced all-wheel-drive, impressive range, and graceful yet aerodynamic design.
Architecture of Luxury (A.O.L) platform underpins models like Phantom VIII, Ghost, Cullinan, and Spectre, featuring modular aluminium spaceframe design.
Ultra-luxury coachbuilt models like the Droptail (launched in 2023) showcase unparalleled craftsmanship; some variants cost over $30 million and include wearable watches and bespoke interiors.
| Section | Highlights |
|---|---|
| Homepage | Inspirational visuals; quick access to models and configurator |
| Models & Configurator | Phantom, Spectre (EV), Ghost, Cullinan, Black Badge; bespoke commissioning |
| Bespoke | Tailored builds via Private Office and coachbuild collaboration |
| Ownership | Rolls-Royce Connected, Whispers club, Wi-Fi, traditional tech integration |
| Accessories | Tailored interior/exterior pieces, lifestyle items, Starlight Headliner |
| Inspiration | “Inspiring Greatness” storytelling series |
| Brand Heritage | Historic roots, Goodwood factory excellence, BMW ownership |
| Innovation | Spectre EV, A.O.L platform, ultra-luxury Droptail |
